The Interchange of Search and Use
by Adam Audette
Is there an interchange between search engine optimization (more accurately, internet marketing) and usability? That’s the question veteran SEO Grant Crowell asked Jared Spool, a veteran usability engineer, in a twenty minute phone interview.
Grant Crowell of Grantastic Designs enaged Jared Spool on the topic in late November of 2007, and shared it with the LED Digest this week. The topic at hand was the interchange between search and usability. Grant highlights the major content of the talk in his post to the LED Digest, which is well worth a read.
After listening to the podcast (directly below these comments), here are my thoughts:
Spool doesn’t feel there’s any issue here, in terms of search versus usability. I tend to …
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