Pay-per-click Advertising (PPC)

Our approach to PPC campaigns is strongly focused on analytics and return on investment metrics, especially cost per conversion and return on advertising spend. We use a variety of techniques to pull acquisition costs down, including:

o Research of analytics, competition, and keyword research data;
o Deployment of tightly focused ad groups;
o Use of ad creative with strong, actionable messaging;
o Purposeful design of landing page for conversions;
o Taguchi and A/B multivariate split testing.

Conversions and Web Analytics

We realize numbers are worthless without a reason or outcome behind them and our web analytics are totally focused on actionable outcomes. Therefore, we spend little time producing analytics reports for our clients listing items such as hits, visits, pageviews and the like. Instead, we study highly segmented clickstream to provide insight into changes we can make to improve conversions and build out new market offerings.

Conversion optimization is largely dependent upon testing, clickstream data, and user surveys. We practice this “three-legged stool” in deploying conversion services for our clients.

Contact Us

Contact us for more information on how we might help you achieve your Internet marketing objectives. Call 541.647.1640 or use this short contact form.