It’s pretty obvious that the first step in an Internet marketing campaign is to build traffic to your site. Not surprisingly, many internet marketers who are totally focused on search engine marketing are good at that. It is surprising that so many of them stop there, though. But in many cases SEO and SEM are only tools that they use.

Which leaves things pretty incomplete……………

Unless your marketing goal is pure branding, you probably have a call to action as part of your marketing strategy. It might be to simply sell something on the spot. Or to start establishing a relationship with prospects and customers. To be efficient and complete in your marketing you will need to optimize your conversion rate — the percentage of visitors who complete your call to action initiative. There are a number of components in conversion optimization:

• Clean, easy & intuitive site navigation
• Compelling sales copy
• Relationship opportunities, such as blogs and email publication subscriptions
• Clear call to action opportunities
• Analytical & testing loop: samples, conversion rate monitoring, tactical adjustments

With over 15 years experience in *all* aspects of Internet Marketing, AudetteMedia is qualified to help you meet your online marketing objectives through all aspects of the process, from the initial building of traffic — to the final realization of your online marketing goals.

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Contact us for more information on how we might help you achieve your Internet marketing objectives. Call 541.647.1640 or use this short contact form.