How We Can Help

Individual Tactics Are Great, But …

… they need to be used properly - as subset of an integrated strategy. As a rapidly growing internet marketing boutique, AudetteMedia is focused on developing brand awareness, delivering targeted traffic and maximizing conversion rates for our clients. It’s been our experience over many years that integrated strategic solutions deliver optimal results. These solutions require customized and creative strategies.

There Are Hundreds of Internet Marketing Companies, But …

… we’re a bit different. We’ve built AudetteMedia with a sharp focus on:

• Delivering a Positive ROI
  Having delivered Internet marketing results since 1995, we’re experienced. We know what works (we invented some of it) and we know what doesn’t work (unfortunately, we invented some of that too). An important part of a strategic plan is an efficient allocation of resources. Our experience enables us to deliver maximum results for your budget by choosing the proper tactics to achieve your goals.
• Implementing an Integrated Strategy
  There’s a great deal of focus on search engine marketing at the moment, which is somewhat justified as it is a powerful Internet marketing tactic. We also value it as a tactic and we’re good at it (actually, we’re really good at it), but our experience is that there are a number of other tactics available that can be equally powerful. To maximize your ROI, it’s vitally important to develop an integrated strategy and move forward with a carefully chosen array of tactics.
• Continuous Measurement & Fine Tuning
  One of the best things about marketing on the Internet is the feedback loop, the immediate availability of empirical data. We believe that our value to you as your marketing partner increases as we progress along the following:
  Data => Information => Knowledge

  Raw data is useful - and it becomes much more valuable once it’s compiled and transformed into information. And information becomes much more valuable once it’s interpreted and analyzed through the lens of experience. So we’re obsessive about analytics as it enables us to provide you with informed recommendations and to make efficient actionable decisions.

• Maintaining a High Level of Customer Service
  We’re also obsessive about customer service and client satisfaction. We strive to deliver a high level of reporting and we answer to a high level of accountability. Life’s too short to not have great relationships.

The integrated marketing of an Internet business potentially includes SEO, public relations, social media, community building, email marketing, re-marketing, conversion, usability, and the customer relationship. It’s about delivering a message, studying and reporting analytics, fine-tuning and maximizing ROI.

Eyeballs are Great, But …

… competing online requires more than that. As the Internet evolves it takes much more to prosper in business than optimizing title tags or doing an Adwords campaign. It takes a strong & complete web strategy designed for specific business goals. Without a strategy, a single tactic to gain traffic results only in capturing temporary eyeballs.

Delivering optimal results requires a complete set of tactics. We employ a full set of best practices, using conservative, ethical and results-oriented techniques, including:

• Site Audit
  Recommendations on how to strengthen your site.
• Strategic Brief
  Detailed preliminary strategic integrated marketing plan.
• Search Engine Optimization
  Organic on-page, site architecture and content strategies.
• Search Engine Marketing
  Paid search campaigns, conversion optimization and testing.
• Conversion Optimization
  Maximizing sales and marketing calls to action
• Email Marketing
  Focusing on the customer relationship
• Web Marketing & Promotion
  Link development, blogging and social media.

A customized, continually tuned marketing campaign enables us to deliver maximum results - and it also enables us to work fluidly with large corporations and small businesses alike. As with most things, there’s really no magic solution to effective internet marketing. It demands intelligence, experience, research, conscientious implementation, and continual fine tuning. In short, it’s hard and challenging work - which is probably why we find it so rewarding.

Whew! Reading is Great, But …

… let’s talk about it. Contact us for more information on how we might help you achieve your internet marketing objectives. Call 541.647.1640 or use this short contact form - or click on “Why We Can Help” to find out more about the AudetteMedia team.