Resources
Internet marketing strategies and techniques change rapidly. It’s essential to keep up to date using quality information. We produce some ourselves and we are constantly digesting information from others.
Tools
There are a plethora of tools available for Internet enterprises. We’ll get started here with one that Adam Audette has just developed for AudetteMedia’s internal use.
- SEO Diagnostics Tool: Log Parsing Script
A free log parsing script we’re offering to the SEO community. It’s a simplified version of the scripts we use internally for our clients. Please use it, abuse it, improve it and pass it around freely.
AudetteMedia White Papers
We publish periodic White Papers on various internet marketing topics, often derived from presentations given at major conferences by AudetteMedia founder and Chief Strategist Adam Audette.
- Link Building Fundamentals
From Adam’s presentation at Searchfest. - Email Marketing Tip Sheet
Using email effectively. - SEO Guide to Information Architecture
Basic concepts of designing optimized site architectures for efficient spidering by search engines - Defining Internet Marketing
This article explores the reputation problem the search engine optimization industry faces because of shortcomings in the language used to describe it. - Six Principles of Ethical SEO
Some of principles of ethical SEO.
We would be pleased to provide you with future White Papers. Click here to be added to our mailing list. (Please note that we are maniacal about privacy — your email address will never be made available to anyone.)
Email Lists
Founded in 1997, with over 40,000 subscribers, the LED is a high signal-to-noise internet marketing discussion list moderated by Adam Audette. Subscribe here.
Conferences
SMX Advanced is for the experienced search marketer who wants to enjoy sessions conducted at a high-level and continue to stay ahead in the fast changing world of search. If you’re fluent in search marketing, SMX Advanced is where you can converse with others who speak your native language. Adam Audette’s presentation at SMX 2008.
Search Engine Marketing Professionals of Portland is an organization based in Portland, Oregon whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue.
Books
- Made to Stick: Why Some Ideas Stick and Others Die
- Chip Heath & Dan Heath - Purple Cow: Transform Your Business by Being Remarkable
- Seth Godin - Information Architecture for the World Wide Web
- Peter Morville & Louis Rosenfeld - Web Analytics: An Hour a Day
- Avinash Kaushik - Landing Page Optimization
- Tim Ash - Freakonomics
- Steven Levitt & Stephen Dubner - Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
- Mike Moran - Search Engine Visibility
- Shari Thurow - The Tipping Point: How Little Things Can Make a Big Difference
- Malcolm Gladwell - Crossing the Chasm
- Geoffrey Moore
Typical Seth Godin book — one good (and usually obvious) idea — in this case do something remarkable when you advertise (!) — turned into a full book. For those times when you’d rather have a Coors Light than an IPA.
As a college statistics professor told me one time — there’s nothing intuitive about statistics. This is a brilliant exercise in why we can’t trust our common sense when analyzing complex issues. Levitt has an extraordinary mind that totally engages you — you feel a sense of loss when the book is over.
Yoda says, “Try not. Do. Or do not. There is no try.”. Mike Moran of IBM says, “Start fast. Fix fast, and Fix again.”. Effective internet marketing requires that you check your ego at the door - the oldtime “Master Plan” approach needs to become a non-stop cycle of refinement. We’ve been using this approach to internet marketing for over 10 years — it works like crazy.
“The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. In her book she outlines what it takes to get top positions in the major search engines and - even more importantly - tells what not to do.” From endorsement by Adam Audette on back cover of first edition.
Every year companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm, but ultimately fizzle in the marketplace. Based on the revolutionary model derived from Moore’s extensive experience in high-tech markets, Crossing the Chasm is the definitive book on a vital but capricious market.
