Does the history of search engine optimization (SEO) even matter? I believe it does. In an industry that suffers from lack of structure and standardization, having a fuzzy history only turns the blinds another notch dimmer. Without having a clear frame of reference for where we originated, it makes it more difficult to chart progress and locate the path to where we’re going.

SEO as an industry has a lot of growing up to do, surely. It’s partly the reflection of the wild west mentality that permeates the early days of the Internet, and partly the result of a lot of geeks with keys to the castle. SEO can make companies a lot of money, and with no real law in …

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