Link Building Fundamentals: A Primer

The following post was inspired by a presentation I did at Searchfest earlier this month. Since this blog is new, I’ll be posting articles on fundamental marketing concepts that we can use as reference points on the site. This is the first in a series of posts along the theme of Internet Marketing Fundamentals…

The Fundamentals of Building Links

There is a golden rule to link building: links reflect value on the web. Remember that rule, because we’ll come to it later.

Right now, let’s expand that rule with two important definitions:

1. Linking is a communication and citation signal inherent to the web. Links reflect contribution, value, relevance and influence. If you want a scalable solution for building high-quality links, then …