Six Principles of Ethical SEO

Once upon a time, I wanted to be a doctor. Not a real doctor mind you, but an alternative doctor - I wanted to heal with botanicals and homeopathy, with nutrition and philosophy. I was all about naturopathic medicine (to the great bewilderment of my parents). Once I came to my senses, realizing that 12 years of education wasn’t going to make me any smarter (and would probably put my family in debt forever), I abandoned the idea. Internet marketing is in my blood; it was always going to be my destiny. It just took me awhile to accept that (plus, studying during the day and working for clients at night sucked!).

Fast forward to the present, and I …