An Email Marketing Tip Sheet

This article will serve as a basic reference sheet for those doing email marketing campaigns. This is primarily aimed at newsletters, but can also be applied to sales messages, transactional emails, or even discussion lists.

There was a time when HTML email wasn’t widely accepted, with pushback for anything not delivered in plain text. That’s not true today. In fact, companies still using only plain text are missing opportunities in engagement and sales that richly formatted HTML email can provide.

I probably don’t need to mention this (but I will). Don’t spam. Spamming is stupid and annoying, and companies engaged in the practice don’t have a clue about doing business online. There’s a gray area of spam too (that I recently found …