Lifestyle Marketing and the Online Shopping Experience

Can a lifestyle brand create a total shopping experience within the confines of the web?

This post is written by guest author Alex Hughart. Find out more about Alex in the sidebar.

Tough times for lifestyle, on and off line. Isn’t that what got us in trouble? - the headlines scream - Too much style, too little life! From now on, we’re all going to be lean, mean, green machines… and, we need stuff to prove it!

The end of consumerism is nowhere near in sight. What we are facing is a shift in consumers’ behavior, not the most pleasant one but, still a shift. Different groups will start buying different products, at a different pace, in different quantities (who …