The AudetteMedia Cube  
  Rating Internet Marketing Tactics & Designing Campaign Strategy
 
 
                   
 
 
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
  Click Here for the Methodology Behind the Building of the Cube  
     
  This tool helps to establish strategy and budget allocation for internet marketing campaigns by  
  weighting three campaign priorities: Time to Results, Persistency of Results, and Measurable  
  ROI. Raw scores for each marketing tactic have been set by AudetteMedia.  
       
  The default example below gives values for a long-term campaign (minimum 12 months) with  
  highest priority on Measurable ROI and Persistency and low priority on quick results.  
       
  Using a scale of 1 to 10, grade how important the three factors are to your internet marketing  
  campaign. Weighted total scores are updated automatically by tabbing from one entry to  
  another. Please note that list of tactics will not be resorted, but the Weighted Scores will change  
  (We're working on live resorting and also live updating of the Cube.)  
       
  Click on the "Reset" button to return to defaults.    
       
  Enter 1-10  
  Time to Results      
  Persistency of Results      
  Measurable ROI      
         
    AM Cube Suitability Rating Used For Calculations  
  Tactic Starting Scores Weighted Scores  
  Time to Persistency   Time to Persistency    
  Results of Results ROI Results of Results ROI  
  Content Development 10 100 90  
  SEO (Organic) 25 90 90  
  Affiliate Marketing 25 85 65  
  Blogging 65 35 70  
  Social Networking 40 60 45  
  Online PR 75 40 60  
  Email Marketing 35 5 90  
  PPC 100 5 60  
  Display Ads 90 5 50  
 
     
  Starting Scores  
  Starting Scores rate each tactic relative to the others. Values have been set by AudetteMedia.  
  Time to Results Score:    
  On a score of 1 to 100, the higher the score the shorter the time for results to start occuring.  
  Persistency of Results:    
  The higher the score the longer the results last after the campaign is ended.  
  Measurable Return on Investment Score:    
  The higher the score, the higher the measurable ROI.  
  How would you rate these tactics? Do you agree or disagree with our scores? Comment Here!  
     
  AM Cube Suitability Rating  
  Each tactic is ranked by suitability for your campaign, based on your input.  
     
  For More Information - Use This Contact Form  
     
  AudetteMedia, Inc. - The Internet Marketing Boutique ™    
  Toll-Free: 866.824.7265    
  Phone: 541.647.1640 • Fax: 541.647.1643    
  www.audettemedia.com    
       
  Copyright 2008 - AudetteMedia, Inc.