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	<title>Comments on: Six Principles of Ethical SEO</title>
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	<link>http://www.audettemedia.com/blog/six-principles-of-ethical-seo</link>
	<description>Internet Marketing Excellence Since 1995</description>
	<pubDate>Thu, 20 Nov 2008 14:08:24 +0000</pubDate>
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		<title>By: Joey Martini</title>
		<link>http://www.audettemedia.com/blog/six-principles-of-ethical-seo#comment-344</link>
		<dc:creator>Joey Martini</dc:creator>
		<pubDate>Fri, 15 Aug 2008 10:18:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.audettemedia.com/?p=78#comment-344</guid>
		<description>I used to do work for clients in the past, before I started my blog network. Well what can I say is that the whole not putting them at risk sometimes backfires too. No always you understand SEO fully, not always you know what exactly happened to rank your site. So every since then I quit doing work for my clients and now I work for myself. Yes the money is not as good, but it will improve in time.</description>
		<content:encoded><![CDATA[<p>I used to do work for clients in the past, before I started my blog network. Well what can I say is that the whole not putting them at risk sometimes backfires too. No always you understand SEO fully, not always you know what exactly happened to rank your site. So every since then I quit doing work for my clients and now I work for myself. Yes the money is not as good, but it will improve in time.</p>
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		<title>By: The Ultimate Safe Money Guide - Make Money Online. &#124; 7Wins.eu</title>
		<link>http://www.audettemedia.com/blog/six-principles-of-ethical-seo#comment-297</link>
		<dc:creator>The Ultimate Safe Money Guide - Make Money Online. &#124; 7Wins.eu</dc:creator>
		<pubDate>Tue, 01 Jul 2008 23:13:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.audettemedia.com/?p=78#comment-297</guid>
		<description>[...]  [...]</description>
		<content:encoded><![CDATA[<p>[...]  [...]</p>
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		<title>By: Father Knows Best When It Comes To Links - This Month In SEO - 6/08 &#124; TheVanBlog &#124; Van SEO Design</title>
		<link>http://www.audettemedia.com/blog/six-principles-of-ethical-seo#comment-293</link>
		<dc:creator>Father Knows Best When It Comes To Links - This Month In SEO - 6/08 &#124; TheVanBlog &#124; Van SEO Design</dc:creator>
		<pubDate>Tue, 01 Jul 2008 00:20:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.audettemedia.com/?p=78#comment-293</guid>
		<description>[...] Six Principles of Ethical SEO [...]</description>
		<content:encoded><![CDATA[<p>[...] Six Principles of Ethical SEO [...]</p>
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		<title>By: Shel Horowitz</title>
		<link>http://www.audettemedia.com/blog/six-principles-of-ethical-seo#comment-286</link>
		<dc:creator>Shel Horowitz</dc:creator>
		<pubDate>Thu, 26 Jun 2008 14:52:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.audettemedia.com/?p=78#comment-286</guid>
		<description>Adam, I very much agree. Ethical practices work better and feel better (I discuss this in my award-winning sixth book, Principled Profit: Marketing That Puts People First).

BTW, my dad is a retired chiropractor and I'm very much a believer in non-allopathic healing. Allopathic has its place but that place is only one part of the mix.</description>
		<content:encoded><![CDATA[<p>Adam, I very much agree. Ethical practices work better and feel better (I discuss this in my award-winning sixth book, Principled Profit: Marketing That Puts People First).</p>
<p>BTW, my dad is a retired chiropractor and I&#8217;m very much a believer in non-allopathic healing. Allopathic has its place but that place is only one part of the mix.</p>
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		<title>By: Robert</title>
		<link>http://www.audettemedia.com/blog/six-principles-of-ethical-seo#comment-284</link>
		<dc:creator>Robert</dc:creator>
		<pubDate>Wed, 25 Jun 2008 12:17:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.audettemedia.com/?p=78#comment-284</guid>
		<description>While I revel in chaos and have little regard for ethics there surely is some merit to your points.

Firstly as the rules are ever changing, what seems like good solid practice today may be considered evil (darkhat) tomorrow.  I liken this to early day surgery... without hygiene.  Things have changed.

I'm a firm believer that a solid, well built website will rarely (if ever) have problems with ranking.  If you would offer a client a shoddy website then your business plan needs some attention - you won't have returning business.  If you offer rankings that will only last a very short period the same would apply.

I guess at the end of the day good ethics will translate into good business and vice versa.</description>
		<content:encoded><![CDATA[<p>While I revel in chaos and have little regard for ethics there surely is some merit to your points.</p>
<p>Firstly as the rules are ever changing, what seems like good solid practice today may be considered evil (darkhat) tomorrow.  I liken this to early day surgery&#8230; without hygiene.  Things have changed.</p>
<p>I&#8217;m a firm believer that a solid, well built website will rarely (if ever) have problems with ranking.  If you would offer a client a shoddy website then your business plan needs some attention - you won&#8217;t have returning business.  If you offer rankings that will only last a very short period the same would apply.</p>
<p>I guess at the end of the day good ethics will translate into good business and vice versa.</p>
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		<title>By: paisley</title>
		<link>http://www.audettemedia.com/blog/six-principles-of-ethical-seo#comment-267</link>
		<dc:creator>paisley</dc:creator>
		<pubDate>Wed, 11 Jun 2008 19:50:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.audettemedia.com/?p=78#comment-267</guid>
		<description>The SEO as Teacher

If i had 100,000 dollars for every client that wanted me to "teach them SEO", i'd be a multi-millionaire.

1. you tell them you are changing the title tag to adjust for SEO.. so they decide to make changes whenever they want... sometimes eliminating crucial KW sets, etc... 

2. several former clients think SEO is easy.. and it is... IF you know what lines NOT to cross.. after doing this since 1995.. there is no way i can explain all in my head that i know about SEO.. AND whatever i say this week may change with the next google algorithm shift. 

3. how many time have you seen, "meta tags don't work anymore, link trading is the way to go..." on some SEO blog, forum, etc... well.. i've had that crap repeated to me many times by clients who think those statements are absolute.. 
a. they aren't and b. they are both wrong.. 

4. the best thing for clients to do is COOPERATE with the hired professional... yes the doctor tells you a little prevention advice here and there.. but something like operating or prescribing drugs is best left to qualified professionals.. and the doctor is not going to be able to ever tell you how to self-diagnose and self-medicate for every occurance.. unlike the SEO.. whose textbooks for the client are the website metrics.. the client should follow the (QUALIFIED) SEO's advice...

(now what defines qualified? i'm not even opening that can of worms..)

the power of community.. at first i thought this was.. "share the secrets" then after i read it.. you did share THE secret...

"provide unique qualified and targeted content" - that is the biggest SEO secret of all....

otherwise, very good article.. =)</description>
		<content:encoded><![CDATA[<p>The SEO as Teacher</p>
<p>If i had 100,000 dollars for every client that wanted me to &#8220;teach them SEO&#8221;, i&#8217;d be a multi-millionaire.</p>
<p>1. you tell them you are changing the title tag to adjust for SEO.. so they decide to make changes whenever they want&#8230; sometimes eliminating crucial KW sets, etc&#8230; </p>
<p>2. several former clients think SEO is easy.. and it is&#8230; IF you know what lines NOT to cross.. after doing this since 1995.. there is no way i can explain all in my head that i know about SEO.. AND whatever i say this week may change with the next google algorithm shift. </p>
<p>3. how many time have you seen, &#8220;meta tags don&#8217;t work anymore, link trading is the way to go&#8230;&#8221; on some SEO blog, forum, etc&#8230; well.. i&#8217;ve had that crap repeated to me many times by clients who think those statements are absolute..<br />
a. they aren&#8217;t and b. they are both wrong.. </p>
<p>4. the best thing for clients to do is COOPERATE with the hired professional&#8230; yes the doctor tells you a little prevention advice here and there.. but something like operating or prescribing drugs is best left to qualified professionals.. and the doctor is not going to be able to ever tell you how to self-diagnose and self-medicate for every occurance.. unlike the SEO.. whose textbooks for the client are the website metrics.. the client should follow the (QUALIFIED) SEO&#8217;s advice&#8230;</p>
<p>(now what defines qualified? i&#8217;m not even opening that can of worms..)</p>
<p>the power of community.. at first i thought this was.. &#8220;share the secrets&#8221; then after i read it.. you did share THE secret&#8230;</p>
<p>&#8220;provide unique qualified and targeted content&#8221; - that is the biggest SEO secret of all&#8230;.</p>
<p>otherwise, very good article.. =)</p>
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	<item>
		<title>By: Linky Goodness, June 10 &#124; Advertising Blog</title>
		<link>http://www.audettemedia.com/blog/six-principles-of-ethical-seo#comment-265</link>
		<dc:creator>Linky Goodness, June 10 &#124; Advertising Blog</dc:creator>
		<pubDate>Tue, 10 Jun 2008 20:24:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.audettemedia.com/?p=78#comment-265</guid>
		<description>[...] There are lots going around, of course, not the least of which is Adam Audette&#8217;s post on The Six Principles of Ethical SEO. [...]</description>
		<content:encoded><![CDATA[<p>[...] There are lots going around, of course, not the least of which is Adam Audette&#8217;s post on The Six Principles of Ethical SEO. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Las 6 leyes del SEO ético</title>
		<link>http://www.audettemedia.com/blog/six-principles-of-ethical-seo#comment-264</link>
		<dc:creator>Las 6 leyes del SEO ético</dc:creator>
		<pubDate>Tue, 10 Jun 2008 15:00:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.audettemedia.com/?p=78#comment-264</guid>
		<description>[...] 10 June, 2008 en SEO &#124; &#124; No todos los SEO, o todas las formas de hacer SEO son iguales. Leo en SER un curioso post sobre las seis leyes de seo ético, un artículo publicado por un blog llamado am: [...]</description>
		<content:encoded><![CDATA[<p>[...] 10 June, 2008 en SEO | | No todos los SEO, o todas las formas de hacer SEO son iguales. Leo en SER un curioso post sobre las seis leyes de seo ético, un artículo publicado por un blog llamado am: [...]</p>
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		<title>By: Jon Clark</title>
		<link>http://www.audettemedia.com/blog/six-principles-of-ethical-seo#comment-246</link>
		<dc:creator>Jon Clark</dc:creator>
		<pubDate>Fri, 06 Jun 2008 04:46:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.audettemedia.com/?p=78#comment-246</guid>
		<description>The best sentence in the entire post for me. I work for an agency where many of our AEs are more order takers than strategists. Our jobs are consistently 50% more difficult as a result as we are never allowed to provide input pre-website launch. Well, I should say very, very rarely. Great insight overall. You give simple reasoning to some areas that can seem very complex at times.</description>
		<content:encoded><![CDATA[<p>The best sentence in the entire post for me. I work for an agency where many of our AEs are more order takers than strategists. Our jobs are consistently 50% more difficult as a result as we are never allowed to provide input pre-website launch. Well, I should say very, very rarely. Great insight overall. You give simple reasoning to some areas that can seem very complex at times.</p>
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		<title>By: SEO Pune</title>
		<link>http://www.audettemedia.com/blog/six-principles-of-ethical-seo#comment-235</link>
		<dc:creator>SEO Pune</dc:creator>
		<pubDate>Thu, 05 Jun 2008 07:38:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.audettemedia.com/?p=78#comment-235</guid>
		<description>That was a thought raking one....thank you for sharing your ideas.</description>
		<content:encoded><![CDATA[<p>That was a thought raking one&#8230;.thank you for sharing your ideas.</p>
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