Comments on: Quants, Quals, Snuggies and Internet Marketing http://www.audettemedia.com/blog/quants-quals-snuggies-and-internet-marketing/ Internet Marketing Excellence Since 1995 Thu, 29 Jul 2010 11:19:11 +0000 http://wordpress.org/?v=2.6.2 By: The Sharper Image Review http://www.audettemedia.com/blog/quants-quals-snuggies-and-internet-marketing/#comment-5097 The Sharper Image Review Mon, 06 Jul 2009 19:20:24 +0000 http://www.audettemedia.com/?p=459#comment-5097 My grandmother bought me a six-pack of canned generic iced tea for a care package when i was in college. It was so bad, I wouldn't have gotten a dog to drink it. But a neighbor of mine came down the hall to visit and asked about the tea. I told him how bad it was. He asked to try it. I gave him the rest of the can. He gulped it and then shouted, "oh wow, that was terrible." I told him I told him so and then he goes, "Wow, can I have another?" He drank the six pack in ten minutes. I asked him why and he went, "It was so terrible I HAD to have it." Point being: Quant, Qual, Snuggie was gonna sell. No tests or metrics could have seen it coming. Pet Rocks a-plenty. My grandmother bought me a six-pack of canned generic iced tea for a care package when i was in college. It was so bad, I wouldn’t have gotten a dog to drink it. But a neighbor of mine came down the hall to visit and asked about the tea. I told him how bad it was. He asked to try it. I gave him the rest of the can. He gulped it and then shouted, “oh wow, that was terrible.” I told him I told him so and then he goes, “Wow, can I have another?” He drank the six pack in ten minutes. I asked him why and he went, “It was so terrible I HAD to have it.”

Point being: Quant, Qual, Snuggie was gonna sell. No tests or metrics could have seen it coming. Pet Rocks a-plenty.

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