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Adam Audette is the president of AudetteMedia, Inc. In addition to helping companies like Zappos implement cutting-edge SEO, Adam speaks regularly at search conferences. You can follow him on Twitter as @audette, and find out more about his company's services right here.

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A lone soldier
who fought in search,
slaving away hours
over tools others besmirched.

And pouring over data, nay -
piercing through the tangle,
of the analytics labyrinth
looking for a market angle.

He was dismissed by coders
scoffed at by naysayers,
ignored by deciders
sought solace in relevance prayers.

He sat in the meetings
holding a quiet vigil,
over googlebot’s biddings
looking for the algo’s jewel.

‘Til one day it happened
the C-level’s wanted numbers,
organic search was rising
revenue woke them from slumbers.

Paid channels, branding, offline
of SEO’s virtues he sang,
driving home his message
hoping search traffic rang.

The conversions were most fine
and the referrals divine,
the bottom line did not lie
with his work on the line.

Now he’s celebrated in their midst
the marketing team also partakes,
boasting of SEO’s glory
and the reward of killer ranks.

Let this humble hymnal serve
as a tribute to the soldiers,
vigilante to the engines
that issue traffic flames from smolders.

Many an SEO will read this
and find an echo ring internal.
Be brave and stay true to search!
And the promise of ROI eternal!