Comments on: Are You in the Right Business? http://www.audettemedia.com/blog/are-you-in-the-right-business/ Internet Marketing Excellence Since 1995 Thu, 29 Jul 2010 11:08:16 +0000 http://wordpress.org/?v=2.6.2 By: Adam Audette http://www.audettemedia.com/blog/are-you-in-the-right-business/#comment-9870 Adam Audette Mon, 01 Feb 2010 22:53:18 +0000 http://www.audettemedia.com/?p=2057#comment-9870 @Adam yep, the total free search traffic numbers, and segmented by engine, and the conversion data of those segments - that's the best way to track SEO success. Rankings will continue to be tracked, of course, because there's really no way to get around that metric. C-levels want it. @Adam yep, the total free search traffic numbers, and segmented by engine, and the conversion data of those segments - that’s the best way to track SEO success. Rankings will continue to be tracked, of course, because there’s really no way to get around that metric. C-levels want it.

]]> By: Adam http://www.audettemedia.com/blog/are-you-in-the-right-business/#comment-9862 Adam Mon, 01 Feb 2010 18:08:30 +0000 http://www.audettemedia.com/?p=2057#comment-9862 Very well written article. You had touched upon organic search results and the relative intuitiveness of the results ( I should say increasing intuitiveness). With those results being scewed as different data centers are spread across the country feeding back different results to the user, how does one take an average of their rankings other than conversions and total traffic? Thanks again, Adam Hallas Very well written article. You had touched upon organic search results and the relative intuitiveness of the results ( I should say increasing intuitiveness). With those results being scewed as different data centers are spread across the country feeding back different results to the user, how does one take an average of their rankings other than conversions and total traffic?

Thanks again,
Adam Hallas

]]> By: Scott Clark http://www.audettemedia.com/blog/are-you-in-the-right-business/#comment-9165 Scott Clark Thu, 07 Jan 2010 19:34:33 +0000 http://www.audettemedia.com/?p=2057#comment-9165 Nicely stated! I talk to many companies who have themselves firmly painted into a corner - vulnerable to every change in the wind. Why do they do this? Comfort. They're in the zone. It was "comfortable" to keep building wagons, or buggy whips. The jigs were built, the casts were made, the system clicked along with minimal effort. These comfort periods are lasting shorter and shorter amounts of time. You could "drag on" as a wagon mfg. for 5-10 years and still make a living - but today, things change in 12-18 months. Nicely stated! I talk to many companies who have themselves firmly painted into a corner - vulnerable to every change in the wind. Why do they do this? Comfort. They’re in the zone.

It was “comfortable” to keep building wagons, or buggy whips. The jigs were built, the casts were made, the system clicked along with minimal effort.

These comfort periods are lasting shorter and shorter amounts of time. You could “drag on” as a wagon mfg. for 5-10 years and still make a living - but today, things change in 12-18 months.

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