Comments on: The (D)Evolution of Anchor Text http://www.audettemedia.com/blog/anchor-text-devolution/ Internet Marketing Excellence Since 1995 Mon, 06 Sep 2010 16:58:15 +0000 http://wordpress.org/?v=2.6.2 By: Adam Audette http://www.audettemedia.com/blog/anchor-text-devolution/#comment-7188 Adam Audette Tue, 13 Oct 2009 00:11:55 +0000 http://www.audettemedia.com/?p=1618#comment-7188 @Stephen thanks for your comments. I think Google's evolved a great deal over the last 5 years, as Aaron Wall illustrated very well recently: http://www.seobook.com/search-keeps-innovating. But I think the next major issue is going to be surrounding these URL shorteners, which are transient by definition and likely to completely untie the link model of the web as it's been traditionally understood: http://sebastians-pamphlets.com/dear-search-engines-please-rescue-our-shortened-urls/ @Stephen thanks for your comments. I think Google’s evolved a great deal over the last 5 years, as Aaron Wall illustrated very well recently: http://www.seobook.com/search-keeps-innovating. But I think the next major issue is going to be surrounding these URL shorteners, which are transient by definition and likely to completely untie the link model of the web as it’s been traditionally understood: http://sebastians-pamphlets.co.....ened-urls/

]]> By: Stephen Webb http://www.audettemedia.com/blog/anchor-text-devolution/#comment-7127 Stephen Webb Fri, 09 Oct 2009 10:38:05 +0000 http://www.audettemedia.com/?p=1618#comment-7127 It’s interesting to look back at the evolution of the web from any aspect, but Google and SEO has evolved so much from the Internets first steps back in the mid-nineties that it’s surprising how much has developed, and seemingly come full circle. As illustrated here the landscape of the web has now changed once again with the arrival of social sites such as Twitter, Facebook, Diggit and so on. Links from these sites have an impact on page ranking, and with the ever growing number of social sites, and seemingly a new major one every year, these are going to have an increasingly big impact. With this trend in mind I wonder what the future of Google’s page ranking methods will be. Maybe we will see Google’s search methods reducing the importance of page links due to this reason, or addressing it in a similar way so that simply flooding social sites with links will not increase a websites ranking. It’s interesting to look back at the evolution of the web from any aspect, but Google and SEO has evolved so much from the Internets first steps back in the mid-nineties that it’s surprising how much has developed, and seemingly come full circle.

As illustrated here the landscape of the web has now changed once again with the arrival of social sites such as Twitter, Facebook, Diggit and so on. Links from these sites have an impact on page ranking, and with the ever growing number of social sites, and seemingly a new major one every year, these are going to have an increasingly big impact.

With this trend in mind I wonder what the future of Google’s page ranking methods will be. Maybe we will see Google’s search methods reducing the importance of page links due to this reason, or addressing it in a similar way so that simply flooding social sites with links will not increase a websites ranking.

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