Writing with SEO in mind isn’t natural for a lot of us, but once you get the “formula” down and understand where you can influence SEO with keywords on the page, it should be standard practice for anyone working within pages of a site. It’s all about emphasizing relevance for the theme of the page, [...]

(Meg’s last post was, Keyword Research: The (Beloved) Step Child of SEO)

Some of the most common questions I hear when it’s time to set up a blog for a business are:

What should it look like - my site or totally different?
What platform should I use?
What do we write about?
Who will write the posts?
And …. Where [...]

Keyword research, the step-child of SEO. Considered a tedious step in the SEO research process by many, keyword research is as critical to search as links are to rankings.
Let’s take a minute and discuss how the actual keyword research process plays out and take a guess as to why it’s under-loved, but also why it’s [...]