As a serial entrepreneur with a high level of risk tolerance (and severe ADD), I never thought I would write a post like this. I’m typically more Ready - Fire - Aim. But these are not typical times.
If you’re reading this you’re probably engaged in some type of internet business, perhaps ecommerce, perhaps online marketing, [...]
Black Swans, Buggies, Books & Shoes, VC’s,
A Threat to Google?, AIPDA’s
Have you correctly defined what business your company is in? Do you define your company by the products you offer or by the needs you meet for your customers? Perhaps the most critical thing you can do when building a company is to properly identify [...]
Little things matter. Star Wars Kid & luck. 4-year-old brains. Butterflies & tornadoes. Irrelevant fractals.
But little Mouse, you are not alone,
In proving foresight may be vain:
The best laid schemes of mice and men
Go often askew,
And leave us nothing but grief and pain,
For promised joy!
- Robert Burns, “To a Mouse”
It’s indisputable that social media has [...]
What do you hope to accomplish with your internet marketing campaign? In what time frame? Are you looking for short-term profits with little persistency, similar to what a direct marketing campaign such as an infomercial might generate? Sell someone something and sell it soon? Or are you looking to build a long-term presence with attendant [...]
How To Bet on #8 in Vegas?
Carefully. Vegas preys on the reptilian part of our brain, which can be dangerous. To overcome it requires understanding and the application of probability and statistics.
The advance determination of the odds of a defined outcome happening is the realm of probability. Much of probability is absolutely counter-intuitive to [...]
Frank Zappa wrote:
Information is not knowledge,
Knowledge is not wisdom,
Wisdom is not truth,
Truth is not beauty,
Beauty is not love,
Love is not music,
and Music is THE BEST.
The Data > Information > Knowledge > Wisdom (DIKW) curve, which has been extensively written about by poets, musicians and academics, is more pertinent in an internet environment than ever before. [...]
Bottom Line First
What’s most important to you in your Internet marketing campaign? Quick results? Long lasting results? High ROI? Use the AudetteMedia Marketing Cube to identify what tactics to use:
The AM Cube Live - Try It Yourself !
Then head back here for more detailed information on what went in to building Da’ Cube.
Behind the [...]
Frak!! It’s getting tough out there, Apollo.
The economy is shrinking faster than the supply of Guinness in Ireland on a Saturday night. Economic cycles are typical, but this is something different, this looks more secular than cyclical - which means it probably won’t have a “V” shaped recovery and could continue for a while.
Which [...]
For my entire life I have wanted to be in a business that sells something tangible, something that I can hand or ship to a customer in exchange for their money. Weber barbecue grills, for example.
What a great product! And I would know exactly what I’m selling — and the customer would know exactly [...]
