Does the history of search engine optimization (SEO) even matter? I believe it does. In an industry that suffers from lack of structure and standardization, having a fuzzy history only turns the blinds another notch dimmer. Without having a clear frame of reference for where we originated, it makes it more difficult to chart progress [...]
… okay maybe not dirty, but you get the idea
Moderating email discussion lists - be they business-to-business, tech- or consumer-oriented - takes a great deal of skill, patience, and tact. Light touch is the goal with moderating, but it sometimes takes a heavy touch to steer the ship. Balancing that line is the [...]
A cornerstone of search engine optimization is the analysis of server log files. Analytical tools are essential, but we need direct access to the raw logs in order to study bot behaviour and spot errors, patterns and potential crawling issues GUI analytics can’t give us.
We use a number of tools to diagnose crawling and indexing [...]
This article will serve as a basic reference sheet for those doing email marketing campaigns. This is primarily aimed at newsletters, but can also be applied to sales messages, transactional emails, or even discussion lists.
There was a time when HTML email wasn’t widely accepted, with pushback for anything not delivered in plain text. That’s not [...]
This post will explore several arguments against using nofollow for internal PageRank™ sculpting. It is based on a presentation I did at SMX Advanced. You can view my presentation slides here, however the deck is very brief since I only had about 10 minutes to present my position. The bulk of the discussion is treated [...]
Once upon a time, I wanted to be a doctor. Not a real doctor mind you, but an alternative doctor - I wanted to heal with botanicals and homeopathy, with nutrition and philosophy. I was all about naturopathic medicine (to the great bewilderment of my parents). Once I came to my senses, realizing that 12 [...]
This article will explore the basic concepts of designing optimized site architectures for efficient spidering by search engines. Building an easily spidered site has ramifications in how pages, sections of a site, and entire domains are topically understood and categorized by bots, which influences indexing and rankings.
While search engine optimization concerns are the focus here, [...]
This article investigates the limiting definitions normally used to describe internet marketing, with discussions of search engine optimization, findability, and other concepts. SEO has an image problem, not necessarily by the results of its practitioners, but by the fundamental dichotomy between the language used to describe it and the actualities of its substance.
The following post was inspired by a presentation I did at Searchfest earlier this month. Since this blog is new, I’ll be posting articles on fundamental marketing concepts that we can use as reference points on the site. This is the first in a series of posts along the theme of Internet Marketing Fundamentals…
Is there an interchange between search engine optimization (more accurately, internet marketing) and usability? That’s the question veteran SEO Grant Crowell asked Jared Spool, a veteran usability engineer, in a twenty minute phone interview.
Grant Crowell of Grantastic Designs enaged Jared Spool on the topic in late November of 2007, and shared it with the LED [...]
