I recently wrote a column for Search Engine Land stating that SEO best practices are (basically) bogus. Actually, I didn’t say exactly that (see, even I misquote myself); what I said is that SEO best practices represent everything that is a “given” about marketing in search, but offer absolutely no competitive advantage.
The comments are probably [...]
I was thinking recently about how link text has changed over the years, as the online landscape has changed. In the pre-Google era, and before SEO had widespread adoption, link text was often simply the URL itself. You’ll still sometimes see this on personal sites and some education sites, where a link is written out [...]
Here’s a theoretical question: what happens when a (very expensive) web design and development shop is ignorant of search engine optimization (SEO)? Answer: they seriously hurt their client’s online business. Or even worse, they kill it (temporarily, let’s hope).
Okay, maybe that’s overstated a bit. But then again, maybe not. Read on…
This post outlines the consequences [...]
A lone soldier
who fought in search,
slaving away hours
over tools others besmirched.
And pouring over data, nay -
piercing through the tangle,
of the analytics labyrinth
looking for a market angle.
He was dismissed by coders
scoffed at by naysayers,
ignored by deciders
sought solace in relevance prayers.
He sat in the meetings
holding a quiet vigil,
over googlebot’s biddings
looking for the algo’s jewel.
‘Til one day it [...]
To the RSS subscribers we have, hello again! And to anyone new passing by, welcome. I’ve been neglecting my contributions to the SEO industry (at least on this blog - I’ve been speaking a bit, and working with clients a huge amount). There are a few reasons why our blog has been left by the [...]
I just received a very strange email asking if we have any Adwords accounts for sale. The buyer was willing to pay “$300″ for any old accounts that filled his requirements.
This is probably a scheme to purchase accounts with some history and no red flags for Quality Score purposes. But why would someone want so [...]
The following post is based on a presentation I did recently at SMX West (here it is on SlideShare). The topic was SEO for ecommerce sites, and I used my experiences working with Zappos to create a short (but hopefully useful) set of tips. Overall, my presentation was less focused on practical tips and more [...]
It’s SEO geek accessory time again! Remember our fancy-dancy t-shirts we gave away a few months back? Well, we’ve gone a step further this time. The shirts were so popular that we ended up doing two large orders, and have given all of them away. It’s time to up the ante…
Desk Holders with SEO Flair
We [...]
I’ll be hitting the road quite a bit over the next couple of months. My schedule is below; it would be fun to connect with other like-minded SEO geeks, so give me a shout here or on Twitter (where I’m @audette) if you’ll be nearby.
In Las Vegas February 2-4:
This is my regular twice- to [...]
We recently had a small batch of t-shirts made and sent them out to our SEO friends. Here are some of the pictures we got back!
The t-shirt was accompanied with a letter asking for a photo of the recipient wearing it. Not everyone replied, but here are the ones that did.
Want an SEO Geek Shirt?
If [...]
