Outsourcing Services for Agencies: PPC

Pay-per-click Advertising (PPC)

AudetteMedia’s approach to PPC campaigns is strongly focused on analytics and return on investment metrics, particularly cost per conversion and return on advertising spend. We use a variety of techniques to pull acquisition costs down, including:

• Research of analytics, competition, and keyword search trends
• Deployment of tightly focused ad groups
• Use of ad creative with strong, actionable messaging
• Purposeful design of landing page for conversions
• Taguchi and A/B multivariate split testing

Monitoring, Reporting & Fine-Tuning

Reporting gathers integrated data specific to the top keywords and competitors, which provide valuable insights used as a basis for further strategic and tactical planning. It also provides a snapshot of key market elements and how our client’s website is performing in the marketplace. Information is contained in three primary reports: (1) Keyword Report; (2) Top Sites Report; (3) Analytics.

Contact Us
Give us a call: Toll-Free (U.S. & Canada): 866.824.7265 ext 3, International: +1.541.647.1640 ext 3 or use this contact form.