John Audette is one of the internet marketing pioneers. Starting in 1995, he launched, grew, and sold three successful companies during his first Internet career. He is best known for founding Multimedia Marketing Group (MMG), one of the first interactive agencies. MMG was started in Portland, Oregon in 1995 and moved to Bend, Oregon in 1997 with seven employees. Three years later, with over 80 employees, MMG was sold to London-based Outrider and operates today as a division of WPP, the worlds largest agency.

John founded one of the first online press release services. Operated as a division of MMG and called the Internet News Bureau (INB), it had over 10,000 journalists who subscribed to receive its releases. It was sold to Internet.com and continues to operate.

He was also the founder and moderator of the I-Sales Discussion List, one of the most respected email forums for many years. I-Sales launched I-Search and a number of other email discussion lists which eventually grew into email publisher Adventive, which at its peak was home to more than a dozen popular discussion lists with over 100,000 subscribers. Adventive was sold to ClickZ co-founder and MarketingVox founder Andy Bourland.

John is the author of “The Sweeet 16 Principles for Building a Successful Internet Business” that was originally published in the I-Sales Discussion List. The Sweet 16 was presented as a keynote address at several internet conferences around the world and continues to be widely read on the internet.

John joined AudetteMedia in May, 2008 as Sr. Vice President of Operations.

MMG & Internet News Bureau in the Early Days of the Internet

Partial List of MMG Clients (this part is true!)